This fully AI-generated spec ad is not affiliated with, endorsed by, or sponsored by the BMW Group or Mini Cooper E. All trademarks belong to their respective owners.
Together with Director Simon Meyer I created this AI ad in only two weeks.
We wanted to explore what’s possible with Lumalabs tool Ray 2 when it comes to product integration, characters, and VFX - presented in a cinematic visual style.
A big challenge in AI commercial production is the authentic product representation. That’s why we shot a large amount of still and video footage with a real Mini Cooper E and trained a LoRA to generate the car with full control. Resulting in this 100% AI-generated film, where the MINI actually looks like a MINI.
Besides this process, there are others to integrate a product into AI photo or video.
No live-action. No 3D. Just AI. Only real human voices.
Credits:
Simon Meyer: Director/AI artist
Tim Tyson: Product Photography
86Tales: Sounddesign
February 2025
This AI-generated spec ad is not affiliated with, endorsed by, or sponsored by Samsung. All trademarks belong to their respective owners.
Together with AI Creative Jakob Schweighardt i created this comparison Spec Ad in order to showcase the current capabilities of Gen AI model Ray 2 (Lumalabs.ai) when it comes to VFX.
Eventhough it is not perfect yet, it's getting pretty close.
I would assume the original ad took more than 4 months to produce.
We did it in 48 hours.
February 2025
